OUR STORY
We were created by professionals and creatives with the aim of putting hairstyling and professional results within everyone’s reach.
With “London fashion” heritage & DNA, we are bringing a breath of fresh air to the world of hairstyling.
PROUD OF OUR ORIGINS
We share the DNA of hair-styling creatives, the “artists and sculptors” of hair that brought us to life and help us grow.
We belong to the women and men for whom hairstyle and hair are a statement and form of express
OUR VALUES
Simplicity
Effective and easy-to-use pro products for quick results.
Creativity
Stemming from our origins with a strong commitment to authenticity and freedom.
Transformative
Inclusive, empowering and inspiring confidence to reveal the real you.
Pro Performance
High-performing products right down to their natural haircare ingredients and principles.
PROGLOSS
EXCLUSIVE NATURAL TREATMENT OF CERAMICS FOR PERFECT HAIRCARE AND SMOOTHING
PROGLOSS treatment of Revamp Professional devices is based on a unique formula born from South Korean cosmetic expertise containing keratin, argan and coconut oil to obtain perfect smoothing and shine every time.
ION TECHNOLOGY
Ion technology acts on the air all around your hair. As in nature, air is charged with negative ions and speeds up drying and the natural smoothing of hair.
Positive ions together with negative ions fully remove frizz.